I didn’t set out with a five-year plan or a roadmap. I just knew I loved surfing, storytelling, and making things happen. It all started with a job selling sunglasses when I was 16—trying to earn enough cash for a car, a couple boards, and a few trips. But over time, those jobs turned into opportunities, and those opportunities turned into something bigger. I’ve helped open stores, build brands, launch products, organize surf contests, and travel to places most people only dream of—all while staying rooted in the East Coast surf scene that raised me.

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What I’ve learned along the way isn’t something you can really pick up in a classroom (although I have picked up a good bit from that too). I’ve been behind the lens and in front of it. I’ve pitched campaigns, built merch lines from scratch, managed teams, and handled logistics from factory floor to retail shelf. I’ve worked solo and with tight-knit crews, always trying to bring a sense of authenticity to whatever project I’m a part of. At the core of it all, I’m a builder—I like turning ideas into experiences that connect with people, whether it's a piece of content, a product, or an event.