Island Brands USA… Changed my life path. 

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When Island reached out to me it was through marketing genius and now one of my mentors Teddy Giard. If you don’t know Teddy by name, you’ve probably come across the brands he’s helped build: Kanga Coolers, Shift Robotics, Mananalu Water, The Partum Co, and others.

 

I was brought on to give the brand character, be the feet on the ground in the city they were founded in, and to create. That I did. From trips up and down the East Coast, Costa Rica, photo ops, production, merchandising, running social media, writing blog posts, and causing a ripple in the alcoholic beverage industry. 

 

I worked side by side with Teddy and he convinced me to ditch my current path trying to be an astrophysicist to chase business, content creation, and drive my entrepreneurial spirit. 

Here is some of the creation talked about above: