The Log Pile surf contest started last year as a solo project — just me, a vision, and a goal to build something real for the East Coast surf community. I wanted to create a platform for surfers of all ages to show off their talent, connect with other surfers, and maybe even win some cash.

From building sponsor decks to managing merchandise, booking venues, and running registration, I’ve been a one-man team from day one. That is, up until the event weekend when my crew steps in. In just one year, it’s grown into a community staple: 100+ competitors, 500+ attendees, amazing monetary sponsors, and a dozen brand, venue, and product partnerships.

This year, we leveled up: added divisions, refined heat formats, grew our budget, launched a full product line, partnered with local brewers and venues, and turned the weekend into a 3-night experience with live music, film, and surf culture.

It’s taught me everything from creative direction and logistics to sponsor relations and brand building — and once again we’re just getting started.