RAPT is a true reflection of me and the people closest to me.

The name itself means “to be fascinated by what one is seeing or hearing,” and that couldn’t describe us better. My best friends and I grew up binging surf films, flipping through old magazines, and dreaming about distant waves. That obsession quickly turned into a lifestyle—surfing, creating, and chasing adventures in places most people would never think to go.

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Originally, RAPT was just a name we slapped on our shared content. We wanted something to look back on—a digital logbook of trips, waves, and memories we could one day show our families. But as we got older, moved apart, came back together, and evolved, so did RAPT. It’s grown into a surf apparel brand rooted in simplicity, premium quality, and staying true to the dreams we had as kids.

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Over the past few years, we’ve dropped our first products, started filming more product focused surf edits, shot photo collections, and built out the foundation of what RAPT can become. It’s taught me everything from sourcing and logistics to product design and development—and it’s only just getting started.